Privacy & Cookies Policy

At Betsy & Floss, we value your trust. Protecting your personal information and being transparent about how we use it is very important to us. This Privacy & Cookies Policy explains what data we collect, how we use it, and the rights you have.

Who We Are

This website (www.betsyandfloss.com) is owned and operated by Betsy & Floss Limited (“Betsy & Floss”, “we”, “us” or “our”).

  • Company Number: 10983153

  • Registered Address: Cotswold View, High Street, Mickleton, Gloucestershire, GL55 6RJ, United Kingdom

  • Email: info@betsyandfloss.com

  • For the purposes of UK data protection law, Betsy & Floss Limited is the data controller.

Information We Collect

We may collect and process the following personal information about you:

Information you provide directly:

  • Name, address, email address, telephone number

  • Payment and billing details when placing an order

  • Account details if you create one with us

  • Content you share via competitions, prize draws, reviews, or social media

Information collected automatically:

When you use our website, we may collect technical data such as:

  • IP address, device identifiers, browser type and version

  • Login information and time zone settings

  • Pages visited, items viewed, time spent on site, and referral sources

  • Interaction with our emails (e.g. whether they were opened or clicked)

Information from third parties:

We may receive data from:

  • Payment and delivery providers

  • Advertising networks and analytics partners (e.g. Google Analytics)

  • Social media platforms if you choose to connect via social login

How We Use Your Information

We use your personal data to:

  • Process and deliver your orders

  • Manage your account and provide customer support

  • Send you service updates (e.g. delivery notifications)

  • Provide personalised marketing and recommendations (if you opt in)

  • Analyse and improve our website and services

  • Detect and prevent fraud or misuse of our services

  • Meet our legal and regulatory obligations

Legal Grounds We Rely On

We process your personal information under the following legal bases:

  • Contractual performance – to fulfil your orders and provide services you request

  • Consent – when you sign up for marketing emails or use optional services

  • Legitimate interests – to improve our website, deliver relevant advertising, and run our business efficiently

  • Legal obligations – to comply with laws and regulations (e.g. tax, fraud prevention)

Sharing Your Information

We only share your data with trusted third parties where necessary:

  • Delivery and logistics providers (to send your order)

  • Payment processors (to complete transactions securely)

  • Marketing and digital agencies (to help deliver campaigns)

  • Analytics providers (such as Google Analytics)

  • Law enforcement or regulators, if legally required

We never sell your personal information to third parties.

Storing Your Data

Your personal data is stored securely within the European Economic Area (EEA). If we ever transfer data outside the EEA, we ensure adequate safeguards are in place.

Cookies

Like most websites, we use cookies to enhance your experience.

What are Cookies?

A cookie is a small file placed on your device that allows a website to recognise you, remember your preferences, and improve your browsing experience. Cookies can also help us analyse traffic, personalise content, and deliver more relevant advertising.

Cookies do not contain sensitive information such as your payment details, but they may be linked to personal information we hold about you.

 Cookies allow us to:

  • Remember your preferences and login details

  • Keep items in your shopping basket

  • Analyse website traffic and improve performance

  • Show you tailored offers and ads

You can control cookies through your browser settings.

Why Do We Use Cookies?

We use cookies and similar technologies to:

  • Make our website work efficiently (e.g. shopping cart, checkout).

  • Remember your preferences and improve functionality.

  • Analyse how customers use our site (so we can improve performance).

  • Deliver personalised advertising on our site and on third-party platforms (e.g. Facebook, Instagram, TikTok, Google).

We only set non-essential cookies (analytics and advertising) with your consent. You can manage or withdraw your consent anytime via our cookie banner or browser settings.

Types of Cookies we use

  1. Strictly Necessary Cookies
    These are essential for the operation of our website (e.g. checkout, security, fraud prevention). Without them, you would not be able to shop with us.

  2. Functionality Cookies
    These remember your choices (e.g. language, region, or login details) and provide enhanced, more personalised features.

  3. Performance & Analytics Cookies
    We use these to understand how customers interact with our website, which helps us improve.

  • Google Analytics 4 (_ga, _gid, _gat, etc.) – Collects anonymous data such as visitor numbers, traffic sources, and page interactions. 

  1. Targeting & Advertising Cookies
    These cookies track browsing habits so we can show you more relevant ads on other websites and social media.

  • Meta Pixel (Facebook & Instagram) – Helps deliver ads and measure their effectiveness. 

  • TikTok Pixel – Used for personalised ads on TikTok and performance tracking.

  • Google Ads Remarketing – Allows us to display tailored ads across Google’s network.

  • Email Marketing (e.g. Klaviyo) – Tracks when emails are opened or links are clicked, so we can send more relevant content.

  1. Shopify Cookies
    As our website is hosted on Shopify, additional cookies may be set to support store functionality. These include:

  • _session_id (sessional, stores referrer/landing page info)

  • _shopify_visit (tracks number of visits)

  • _shopify_uniq (counts visits per customer)

  • cart (stores basket contents for 2 weeks)

  • _secure_session_id (sessional, secure login)

  • storefront_digest (remembers if a password is required to access the store)

  1. Third-Party Cookies
    When you use social sharing buttons or view embedded content (e.g. Instagram, Facebook, YouTube), these platforms may set cookies outside of our control. Please check their individual privacy policies for more details.

Managing Cookies

When you first visit our site, you’ll see a cookie banner that lets you accept or reject non-essential cookies. You can also change your preferences at any time via your browser settings.

If you disable cookies, some parts of our site may not function properly (such as checkout). For more information about managing cookies, visit www.aboutcookies.org.

SMS Marketing

1. Purpose of SMS Communications
Betsy & Floss may send you marketing and promotional messages via SMS (text message) to keep you informed about our latest products, offers, events, and updates. By providing your mobile number, you consent to receive such messages from us.

2. How We Use Your Information
We use your mobile number solely to send you SMS communications that are relevant to your interests and your interactions with Betsy & Floss. Your information will not be shared with third parties for their marketing purposes.

3. Opt-Out and Preferences
You can opt out of receiving SMS marketing messages at any time. Each SMS we send will include a simple method to unsubscribe, such as replying “STOP” or following the instructions provided in the message. After opting out, you will no longer receive marketing SMS, although you may continue to receive transactional messages necessary for your orders (e.g., delivery updates).

4. Compliance with Legal Regulations
We comply with all applicable UK and EU laws regarding electronic communications, including the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). This ensures that you receive messages only with your prior consent and that your personal data is processed securely and responsibly.

5. Data Retention
Your mobile number and SMS preferences will be stored securely and retained only for as long as necessary to provide the services you have opted into or as required by law.

Your Rights

You have the right to:

  • Request a copy of the personal data we hold about you

  • Correct inaccurate or incomplete information

  • Request deletion of your data (where legally possible)

  • Object to or restrict how we process your data

  • Withdraw consent for marketing at any time

  • Request data portability in a usable format

To exercise any of these rights, email us at info@betsyandfloss.com.

How Long We Keep Your Data

We retain your personal information only as long as necessary to provide our services and meet legal or business requirements.

Updates to This Policy

We may update this Privacy & Cookies Policy from time to time. Any changes will be posted here with a new “last updated” date.

Last updated: 27th August 2025

Contact Us

If you have questions, please contact us at:
📧 info@betsyandfloss.com
📍 Data Protection, Betsy & Floss Limited, 65 Bournside Road, Cheltenham, GL51 3AL, United Kingdom

If you are unhappy with our response, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
👉 www.ico.org.uk | 📞 0303 123 1113